FAIRPLAY
FOR ALL
FOUNDATION

Responsive Website
Redesign UX/UI Case Study
for a non-profit website.

PROJECT OVERVIEW
FairPlay For All Foundation is based in Payatas, Manila Philippines. Payata’s is known for the largest dumpsite in Metro Manila. The garbage industry is the main source of income for many families living here, who live below the poverty line.

Soccer is the basis of our foundation - children learn the importance of self discipline and commitment & they take these values into their educational studies. Our foundation takes a holistic approach supporting the educational, social, physical and nutritional needs of the child.
THE PROBLEM
The current template site has obvious information architecture issues and the ux writing does not convey the purpose or vision of the charity, creating confusion and distrust.
THE SOLUTIONS
The solution considers the users need to easily understanding the charity's purpose and vision. Using intuitive navigation, impactful imagery and ux writing to establish and maintain trust and transparency for the user and ultimately increase much needed donations.
Payatas, Philippines
WEBSITE ANALYSIS & WIREFLOWS
Through our website analysis it was clear that the foundation is passionate about helping the community of Payatas, however the primary goal and purpose of the charity is unclear. The ux writing within the homepage has lots of one-liners that may sound poetic but have no relevance or context for the user.

While there are issues with the information architecture the most pressing issue is the absence of any visual identity or logo which gives the appearance that the charity is untrustworthy.
SURVEY RESULTS
USER PERSONA
Cody, Expat living in Manila

Cody 31, is an Australian expat living with his young family in Manila, they have a good life, but are saddened by the surrounding poverty. Cody wants to make a difference in his community, but he doesn’t know which charities are trustworthy. He’s not sure where to invest his money for maximum impact and help people in a meaningful way.
USER INSIGHT STATEMENT
“I need to establish an emotional connection and to know that my money is going to the right place because trust is the most important value to me when it comes to selecting charity.”
STYLE GUIDE
HIGH FIDELITY PROTOTYPE
TESTING & ITERATION
FINAL THOUGHTS
Our redesign gives an important charity a clear vision so they can better serve the community of Payatas, which will ultimately increase donations and volunteer opportunities.